Updated November 6, 2023 

This Privacy Policy describes how the City of Vista and our subsidiaries and affiliates (collectively, “City,” “we,” “us,” and/or “our”) collect, use, disclose, and otherwise process information about you. This Privacy Policy applies when you access or use our websites, communicate with us through our customer support channels or via social media, and otherwise interact with us. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy. For instance, if you reside in California, Colorado, Connecticut, Utah, or Virginia, the U.S State Privacy Notice applies in addition to this Privacy Policy. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to our websites or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Information We Collect
The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information We Collect Directly From You
We collect information you provide directly to us, such as when you open an account, place an order, ask to receive emails or text messages, contact customer service, submit comments or reviews, respond to surveys or quizzes, enter into sweepstakes or other programs, or interact with us on social media. The types of personal data we may collect directly from you include:

• Contact information, such as your name, email address, mailing address, and phone number;
• Optional information you may choose to provide, such as your social media handles, age range, gender, reviews, comments to articles, responses to surveys or quizzes, and the content of communications with our customer support team.

Information We Collect Automatically
We automatically collect certain information about your interactions with us when you purchase our products, access or use our websites, or interact with our communications, including:
• Transaction information, such as product details, purchase price, and the date and location of the transaction.
• Device and usage information, such as your IP address, browser type, device information, operating system, access times and length of stay, items you place in a cart, the websites you visited before navigating to our websites, specific pages accessed, search terms you used to reach our websites, and links clicked.

We also use the information we collect to:

• Create and manage your online accounts and profiles;
• Communicate with you, including to tell you about products and services that may be of interest to you and to respond to your requests, inquiries, comments, and suggestions;
• Complete the transactions you request, perform our contractual obligations, send cart reminders, and use as otherwise anticipated within the context of our ongoing business relationship;
• Facilitate your engagement with us, including to enable you to post comments and reviews on our websites, to engage with other customers, and to post on social media;
• Offer contests, sweepstakes, or other promotions;
• Tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our products and services;
• Target ads to you on third-party platforms and websites
• Conduct surveys and market research and monitor, audit, and analyze trends, usage, and activities in connection with our websites, products, services, and advertisements;
• Carry out short-term activities and other internal uses related to the products or services you purchase from us or your ongoing relationship with us;
• Conduct internal research and development;
• Detect, investigate, and respond to security incidents and protect against illegal or objectionable activities, including the unauthorized use of our websites, and protect the rights and property of Moonlight and others;

• Debug, identify, and repair errors that impair existing intended functionality of our websites; and
• Comply with our legal obligations, including those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions.

Targeted Advertising and Analytics
We engage others to provide analytics services, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our websites and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, search queries, conversion information, and order history. This information is used to analyze and track data, determine the popularity of content, deliver advertising targeted to your interests on our websites and other websites, and better understand your activity. You can also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices if you reside in the United States, www.youronlinechoices.eu if you reside in Europe, or https://youradchoices.ca/ if you reside in Canada. In addition, we may disclose identifiers, like email addresses and phone numbers, to some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you.

Disclosure of Information
In certain circumstances, we disclose (or allow third parties to collect) personal data about you. We disclose the categories of personal data described in the section above in the following ways:

• We make personal data available to our service providers, contractors, agents, and consultants who complete transactions and perform services on our behalf, such as companies that assist us with web hosting, payment processing, shipping and delivery, surveys, events, personalization, market research, analytics, marketing, advertising, fraud prevention, and customer service.
• We disclose personal data to advertising partners who help us send marketing communications. This information does not identify you personally but may be used by those marketing partners and other third parties to enable them to recognize you on other sites and services you visit even if you don’t login.
• We disclose information about you to our professional advisors, including accountants, auditors, lawyers, insurers, and bankers, where necessary to obtain advice or otherwise protect and manage our operations and business interests.
• We disclose personal data if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• We disclose personal data if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of the Moonlight, our customers, the public, or others.
• We disclose personal data in connection with, or during negotiations of, certain corporate transactions, including the merger, sale of company assets, financing, bankruptcy, or acquisition of all or a portion of our business by another company.
• We disclose personal data to our subsidiaries and corporate affiliates for the purposes described in the section above.
• We disclose personal data to third parties when we have your consent or you intentionally direct us to do so. For example, if you decide to submit a product review or you direct us to post the personal data you provide with your review publicly on our websites. We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. The City processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

Your Privacy Choices Account Information
You can access, correct, or delete certain information stored within your online account, including your profile, contact, payment, and shipping information, at any time by logging into your account.

Promotional Communications
You may unsubscribe from our promotional emails or text messages at any time by following the instructions included in those communications. If you opt out of receiving such communications, note that we may continue to send you non-promotional messages (such as order confirmation emails or emails about changes to our legal terms). With your consent, we may also send promotional and non-promotional push notifications or alerts to your browser. You can deactivate these messages at any time by changing the notification settings on your browser. Cookies and Similar Tracking Technologies the City uses cookies and similar tracking technologies to analyze visits to our websites and interactions with our communications to help us improve our website, services, and marketing campaigns. As described in the Targeted Advertising and Analytics section above, we also use cookies and similar tracking technologies to serve you ads on third-party properties. Note that most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our websites.

Your Rights
By submitting personal data to us or our service providers, you consent to the collection, use, disclosure, and transfer of your personal data in accordance with this Privacy Policy and as permitted or required by law.

U.S. State Privacy Notice
California, Colorado, Connecticut, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures. This U.S. State Privacy Notice ("Notice") addresses these state-specific requirements and serves as our California notice at collection. If you are a resident of one of the states listed above, this Notice, together with our Privacy Policy (above), applies to you. We may update this Notice from time to time. If we make changes, we will notify you by revising the date at the top of this Notice. If we make material changes, we will provide you with additional notice (such as by adding a statement to our websites or sending you a notification). We encourage you to review this Notice regularly to stay informed about our information practices and the choices available to you.

Collection, Use, and Disclosure of Personal Data
As described in our Privacy Policy, we collect, use, and disclose personal data about you. Below, we use two different tables to explain this same information in accordance with state privacy laws. The section below describes our data practices now and during the past 12 months.

Collection, Use, and Disclosure of Personal Data for Business Purposes
Identifiers (such as your name, email, and IP address)

Partners that provide advertising and marketing services, data analytics providers, payment processors, partners that help provide surveys and organize events, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, other users, fraud prevention partners, cloud service providers, technical maintenance and system security providers

We use this personal data to:
● Provide the products and services you request;
● Create and manage your online accounts and profiles;
● Communicate with you, including to tell you about products and services that may be of interest to you and to respond to your requests, inquiries, comments, and suggestions;
● Complete the transactions you request, perform our contractual obligations, send cart reminders, and use as otherwise anticipated within the context of our ongoing business relationship;
● Facilitate your engagement with us, including to enable you to post comments and reviews on our websites, to engage with other customers, and to post on social media;
● Offer contests, sweepstakes, and other promotions;
● Tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our products and services;
● Conduct surveys and market research and monitor, audit, and analyze trends, usage, and activities in connection with our websites, stores, products, services, and advertisements;
● Carry out short-term activities and other internal uses related to the products or services you purchase from us or your ongoing relationship with us;
● Conduct internal research and development;
● Detect, investigate, and respond to security incidents and protect against illegal or objectionable activities; and
● Comply with our legal obligations, including those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions. Characteristics of Protected

Classifications Under California or U.S. Law (such as your age and gender) Partners that provide advertising and marketing services, other users of our websites when posting reviews, and customer feedback platforms

We use this personal data to:
● Facilitate your engagement with us, including to enable you to post comments and reviews on our websites, to engage with other customers, and to post on social media
● Tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our products and services;
● Carry out short-term activities and other internal uses related to the products or services you purchase from us or your ongoing relationship with us;
● Conduct internal research and development; and
● Conduct surveys and other market research and monitor, audit, and analyze trends, usage, and activities in connection with our websites, stores, products, services, and advertisements.
Commercial Information (such as records of products you purchased)
Data analytics providers, partners that provide advertising and marketing services, payment processors, fulfillment partners, customer support partners, fraud prevention partners, and cloud service providers Internet or Other Electronic Network Activity Information (such as information about your activity on our websites)

Partners that provide advertising and marketing services, data analytics providers, Internet service providers, operating systems and platforms, cloud service providers, fraud prevention partners, and technical maintenance and system security providers

We use this personal data to:
● Provide the products and services you request;
● Send cart reminders and use as otherwise anticipated within the context of our ongoing business relationship;
● Tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our products and services; and
● Monitor, audit, and analyze trends, usage, and activities in connection with our websites, stores, products, services, and advertisements;
● Conduct internal research and development;
● Detect, investigate, and respond to security incidents and protect against illegal or objectionable activities
● Comply with our legal obligations, including those required for you to benefit from rights recognized by law, or any regulatory requirements or provision.

We do not knowingly collect, sell, or share personal data about consumers under the age of 16.
We do not collect data that is considered “sensitive” under certain state privacy laws, which means that we also do not use or disclose sensitive personal data to infer characteristics about you.
We store personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible purpose explained in this Notice or our Privacy Policy. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. When we no longer need to use your personal data, we remove it from our systems and records or anonymize it so that you can no longer be identified from it.

Access Vista App
The City of Vista is using SeeClickFix powered by CivicPlus, an online and mobile service request system, to power its mobile app and reporting forms. The Access Vista app is an application that allows residents to report non-emergency-related issues. SeeClickFix can be used on the web on a desktop computer, laptop, mobile phone, or tablet. SeeClickFix is a public application. The description entered will be visible to the public. Your display name will also be visible unless you choose to submit as Anonymous. Your email address will never be displayed publicly.  Users registering on the mobile application also agree to CivicPlus’ Terms of Use and Privacy Policy.