The Central Vista Business Improvement District (CVBID) is an area in downtown Vista in which business owners pay an assessment fee that goes toward programs, events and marketing to attract people to Downtown Vista. The activities of the CVBID are overseen by the CVBID Advisory Board, seven business owners appointed by City Council. Administration of the CVBID is overseen by City staff. 

Have questions? If you are a business owner inside the district and are curious about how much your assessment is, or if you have general questions, please contact the Economic Development Department at 760.643.5243.

Learn about the downtown and follow the CVBID on their social media

• Instagram @DowntownVistaCA
• Facebook @DowntownVista
• Twitter @DowntownVistaCA

RFP and Grant Opportunities

All CVBID grant funding has been awarded for Fiscal Year 2024/2025.

CVBID Grant Program Questions and Responses

CVBID Boundary Map

CVBID Assessment Schedule

Businesses pay a different assessment depending on the type of business and where it is located within the district. Here is a chart outlining assessment fees.

CVBID Work Plan

The CVBID Advisory Board allocates the CVBID funds toward programs, events and marketing activities that accomplish the following:

1. General promotion of business activities
2. Promotion of public events
3. Decoration of public places
4. Furnishing music for public places/events
5. Acquisition, construction, installation and/or maintenance of improvements
6. Other operating activities

Contact Us 

Economic Development Department
City of Vista
200 Civic Center Drive, Vista, CA 92084
P: 760. 726.1340

• Business Resource Hotline: 760.639.6165 Business License Questions: 760.639.6174
  
  

Larry Vaupel  
Economic Development Director
email